Qeepsake
Digital Marketing
JUMP:
As seen on Shark Tank, Qeepsake is the digital journal for busy parents – easiest way to capture your moments, stories and memories through convenient text-based prompts.
INFO:
Art Direction & Design: Email Marketing, Ads
ROLE:
Spring Bundle Sale
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CHALLENGE:
Develop art direction for advertising and an email campaign for Qeepsake’s Spring Bundle Sale – 25% off their premium subscription + $60 in free book credit. Use ‘spring’ and ‘bundle’ to guide the imagery.
SOLUTION:
I used a bright, spring palette and a mixture of photo and graphic ‘cut-outs’ to nod to the crafting and collage quality of Qeepsake products.
Mother’s Day
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CHALLENGE:
Develop art direction and design emails for mother’s day to promote 25% off a Qeepsake book. Support the promotion with inspiring content that reminds mother’s to celebrate themselves, preserve memories for their child’s future and to celebrate the mother’s in their lives.
SOLUTION:
Using blush and sage tones, soft textures, florals and product imagery, I developed a set of emails that honors femininity and strength. Visuals were chosen to position Qeepsake as a supportive assistant committed to helping mother’s create and preserve moments for their family to enjoy for years to come.
Photo Challenge
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CHALLENGE:
Develop art direction and design emails for a 30 day photo challenge in which we incentivize our customers to participate by offering a $30 credit towards their next printed book. This campaign targets newer customers with limited engagement. Include a feature of how to use Qeepsake within various contexts within the email.
SOLUTION:
I curated the photo selection as well as utilized the concept of puzzle pieces to visually support building a digital journal and album. The idea was to encourage customers to document as often as possible so that by the end of their challenge, Qeepsake has helped them piece their moments together with photos that they will undeniably cherish forever.
INSPIRED?
