100% Pure

JUMP:

A pioneer in the clean beauty industry, 100% Pure’s mission is to produce the cleanest beauty products on the market – free from toxic ingredients, absolutely cruelty-free and their makeup is colored with fruit!

INFO:

Art Direction for Design & Photography

Social Content Creation

Product Page Image Direction & Curation

Project and Production Management

ROLE:

Product Page

Marketing Campaigns

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Mother’s Day Gift Sets & Sale

CHALLENGE:

Create a versatile gift set campaign that evolves into a percentage discount promotion. Inspire matured, young and first-time mothers to gift or indulge in a beauty routine that is natural and curated with care.

SOLUTION:

The handcrafted, natural aesthetic represents to the warmth and nurturing quality of a mother’s love. Using warm, neutral and grey tones, with floral accents and modest textures, our team created an inspiring glance into the epitome of self care with a clean beauty routine at the center of it all.

This seasonal campaign evolved into a minimal and elegant aesthetic reflecting the natural simplicity and sophistication of 100% PURE formulas. Coupled with a fresh spring palette, this evolved campaign targeted women who love natural beauty and the satisfaction of clean, simple but effective products packed with gorgeous benefits – all for 20% off!

May the 4th Sale

CHALLENGE:

Create a single day promotion that highlights our makeup offerings in an intergalactic and exciting way without the use of models. (This resource was not in the budget at this time.)

SOLUTION:

Inspired by the deserts of Tatooine and the far reaches of the galaxy, this annual May the 4th promotion was aimed to tug at the hearts of makeup lovers and Star Wars fans alike. 100% Pure products became the stars – placed in various scenes and textures complimenting their rich, natural pigments.

$10 Off Coffee Bean Eye Cream

CHALLENGE:

Create a campaign that highlights the best selling, Coffee Bean Caffeine Cream and include a coffee element.

SOLUTION:

Creative assets used warm morning light, comfy textures and of course coffee to transport our customers into their fall morning coffee rituals. The Coffee Bean Eye Cream joins the scene as your wake-up call for your tired eye area.